Usage, a Consumer Segmentation Variable, Segments Consumers According to Which

Multiple Choice

Usage, a consumer segmentation variable, segments consumers according to which of the following?

A) Who the purchase is bought for (e.g. self-buy or gift)
B) A person's buying patterns (e.g. impulse purchase or consciously planned purchase)
C) The degree of brand loyalty towards a particular brand in a product category
D) Heavy users, light users and non-users of a product category