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  3. Study Set
    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    Which of the Following Is Not a Useful Base for Segmenting
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Which of the Following Is Not a Useful Base for Segmenting

Question 72

Question 72

Multiple Choice

Which of the following is not a useful base for segmenting organizational markets?


A) By industry
B) By geographic location
C) By individuals within a DMU
D) By purchasing organization

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