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  3. Study Set
    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
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    If a Male Shopper, When Wanting to Buy a New
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If a Male Shopper, When Wanting to Buy a New

Question 29

Question 29

Multiple Choice

If a male shopper, when wanting to buy a new suit, was able to choose the type of material and the colour for the new suit, which marketing strategy would the company be pursuing?


A) Undifferentiated
B) Focused
C) Differentiated
D) Customized

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