Undifferentiated Marketing Is Which of the Following

Multiple Choice

Undifferentiated marketing is which of the following?

A) A market coverage strategy where a company decides to ignore market segment differences and develops a single marketing mix for the whole market
B) A market coverage strategy where a company decides to target individual customers and develops separate marketing mixes for each
C) A market coverage strategy where a company decides to tailor its promotional strategy for each and every customer
D) A market coverage strategy where a company decides to target several market segments and develops separate marketing mixes for each