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    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    When a Company Retains the Product but Changes the Market
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When a Company Retains the Product but Changes the Market

Question 39

Question 39

Multiple Choice

When a company retains the product but changes the market segment that they are aiming for, then a company is practising which of the following?


A) Tangible repositioning
B) Intangible repositioning
C) Targeted repositioning
D) Untargeted repositioning

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