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    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    Profile Segmentation Is the Grouping of People in Terms of Profile
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Profile Segmentation Is the Grouping of People in Terms of Profile

Question 66

Question 66

True/False

Profile segmentation is the grouping of people in terms of profile variables such as age and socio-economic group so that marketers can communicate to them.

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