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  3. Study Set
    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    Differentiated Marketing Is When Market Segmentation Reveals Several Potential Targets
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Differentiated Marketing Is When Market Segmentation Reveals Several Potential Targets

Question 62

Question 62

True/False

Differentiated marketing is when market segmentation reveals several potential targets, and specific marketing mixes can be developed to appeal to all or some of the segments.

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