The Launch of a New Cereal Typically Costs Up to $30

Multiple Choice

The launch of a new cereal typically costs up to $30 million and usually involves

A) replacing one of more than 300 competing breakfast cereals already on a supermarket shelf.
B) a minimum of three attempts before it is successfully launched.
C) a tie-in promotion with a major motion picture or toy.
D) steps to counteract the promotional efforts of a competitor's new cereal.
E) obtaining FDA approval for its convenience claims.