The Actions Taken During the Evaluation Phase of the Strategic

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include: (1) compare results with plans to identify deviations and (2) __________.

A) find points of difference
B) execute the marketing program
C) track sales and revenues and compare with competitors
D) develop the budget by estimating revenues, expenses, and profits
E) exploit positive deviations and correct negative ones