Share Point Refers to

Multiple Choice

Share point refers to

A) the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.
B) the percentage points of market share used as the common basis of comparison in an analysis to allocate marketing resources effectively for different product lines within the same firm.
C) the sales revenue generated by different products within the firm expressed as a percentage.
D) a measure of the quantitative value or trend of a marketing activity or result divided by the total marketing effort of the firm.
E) the total number of a product sold in one year compared to the cumulative total sold since its introduction, expressed as a percentage.