Multiple Choice
Which of the following pieces of information is used in market-product focus and goal setting, the second step of the planning phase of the strategic marketing process?
A) market-product grids with targets
B) marketing return on investment
C) revenues associated with each point of market share
D) trends for industry and competitors
E) possible cannibalization effects on other products in the line
Correct Answer:
Verified
Correct Answer:
Verified
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