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The Information Needed for the Evaluation Phase of the Strategic

Question 20

Multiple Choice

The information needed for the evaluation phase of the strategic marketing process includes: (1) __________ and (2) action memos to correct problems and exploit opportunities.


A) positioning studies
B) market-product grids with targets
C) detailed plans to execute the marketing program
D) tracking reports to measure results
E) projected future sales, expenses, and profits

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