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    Marketing Study Set 5
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    Exam 21: Implementing Interactive and Multichannel Marketing
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    The Solicitation of a Consumer's Consent to Receive E-Mail and Advertising
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The Solicitation of a Consumer's Consent to Receive E-Mail and Advertising

Question 216

Question 216

Multiple Choice

The solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer is called


A) opt-in.
B) opt-out.
C) cookies.
D) spam.
E) buzz.

Correct Answer:

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