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    Marketing Study Set 5
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    Exam 21: Implementing Interactive and Multichannel Marketing
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    A(n) __________ Website Is Essentially an Electronic Storefront with the Primary
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A(n) __________ Website Is Essentially an Electronic Storefront with the Primary

Question 212

Question 212

Multiple Choice

A(n) __________ website is essentially an electronic storefront with the primary purpose of converting an online browser into an online, catalog, or in-store buyer.


A) multichannel
B) transactional
C) promotional
D) intermediary
E) direct selling

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