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    Marketing Study Set 5
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    Exam 21: Implementing Interactive and Multichannel Marketing
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    A Term Used When Someone Is Given the Option to Receive
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A Term Used When Someone Is Given the Option to Receive

Question 51

Question 51

Multiple Choice

A term used when someone is given the option to receive e-mail and advertising based on personal data supplied by the consumer is referred to as


A) consent-in.
B) choose-in.
C) agreement-in.
D) opt-in.
E) permission-in.

Correct Answer:

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