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Retailers and Direct Selling Firms Have Found That Their Websites

Question 49

Multiple Choice

Retailers and direct selling firms have found that their websites, while ___________ from stores, catalogs, and sales representatives, attract new customers and influence sales.


A) also increasing sales volume
B) increasing stickiness
C) cannibalizing sales volume
D) creating unauthorized sales
E) creating excessive product returns

Correct Answer:

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