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There Are Three Approaches to Viral Marketing

Question 36

Multiple Choice

There are three approaches to viral marketing. Marketers can: (1) __________, (2) make the website content so compelling that viewers want to share it with others, and (3) offer incentives for referrals.


A) embed a message in the product or service
B) use customerization
C) use choice boards
D) use niche marketing
E) use permission marketing

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