Some Marketers Offer Incentives Such as Discounts, Sweepstakes, or Free

Multiple Choice

Some marketers offer incentives such as discounts, sweepstakes, or free merchandise. For example, Burger King in its Whopper Sacrifice campaign asked, "What do you love more, your friend or the Whopper?" Facebook users were asked to "unfriend" 10 people from their Facebook friends list in exchange for a free burger. Burger King is using __________ to promote its diamonds.

A) opt-out marketing
B) customerization
C) niche marketing
D) buzz marketing
E) viral marketing