The Clinique Division of Estée Lauder, Inc

Multiple Choice

The Clinique Division of Estée Lauder, Inc., markets cosmetics through department stores. Clinique reports that 37 percent of noncustomers who visit its website later purchase a Clinique product at a department store. Clinique uses its __________ website to build customer relationships.

A) conventional
B) transactional
C) promotional
D) transformational
E) customer conversion