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Cross-Channel Consumers Who Shop Offline but Buy Online Engage in ____________

Question 174

Multiple Choice

Cross-channel consumers who shop offline but buy online engage in ____________, which is the practice of examining products in a store and then buying them online for a cheaper price.


A) multichannel retailing
B) multichannel searching
C) intertype retailing
D) showrooming
E) intratype retailing

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