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    Marketing Study Set 5
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    Exam 21: Implementing Interactive and Multichannel Marketing
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    __________ Is When a Shopper Examines Products Online and Then
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__________ Is When a Shopper Examines Products Online and Then

Question 207

Question 207

Multiple Choice

__________ is when a shopper examines products online and then buys them in a store.


A) Multichannel retailing
B) Multichannel marketing
C) Intertype retailer competition for customers
D) Webrooming
E) Intratype retailer competition for customers

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