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    Marketing Study Set 5
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    Exam 20: Personal Selling and Sales Management
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    If an Individual Wants the Product, Can Afford to Buy
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If an Individual Wants the Product, Can Afford to Buy

Question 291

Question 291

Multiple Choice

If an individual wants the product, can afford to buy it, and is the decision maker, this person is referred to as


A) an activated lead.
B) a proactive buyer.
C) a lead.
D) a hot prospect.
E) a qualified prospect.

Correct Answer:

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