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    Exam 18: Advertising Sales Promotion and Public Relations
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    The Acronym That Stands for the Cost of Reaching 1,000
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The Acronym That Stands for the Cost of Reaching 1,000

Question 332

Question 332

Multiple Choice

The acronym that stands for the cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as


A) GRP.
B) CPA.
C) TMP.
D) CPM.
E) M.

Correct Answer:

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