There Are Three Key Factors When Selecting the Media for an Advertising

Multiple Choice

There are three key factors when selecting the media for an advertising campaign: (1) __________, (2) the product's attributes, (3) and cost.

A) the perceived risk
B) the sustainability of the message
C) the reputation of the prospective media firm
D) the media habits of the target audience
E) the length of time required to get the message across