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    Exam 18: Advertising Sales Promotion and Public Relations
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    One of the Most Common Measures in Advertising Is
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One of the Most Common Measures in Advertising Is

Question 264

Question 264

Multiple Choice

One of the most common measures in advertising is


A) cost per thousand impressions.
B) cost per thousand occurrences.
C) cost per thousand incidences.
D) cost per million impressions.
E) cost per thousand frequencies.

Correct Answer:

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