Multiple Choice
Infomercial refers to
A) a public service announcement used to notify local citizens of impending danger due to weather or other natural disasters.
B) a form of advertisement whose sole purpose is to entertain.
C) a program-length (30-minute) advertisement that takes an educational approach to communication with potential customers.
D) a direct response TV and radio ad that airs during the late night or weekend mornings.
E) educationally formatted programming that consumers order privately by using the "On Demand" button on their cable TV remote and DVR set-up box.
Correct Answer:

Verified
Correct Answer:
Verified
Q74: A variation of product placement, called _,
Q107: The purpose of an advocacy advertisement is
Q376: In terms of scheduling advertising, purchase frequency
Q377: Several improvements in technology and business practice
Q378: One disadvantage of using the yellow pages
Q379: A full-service agency<br>A)provides the most complete range
Q382: An ad for Campbell's soup reads, "We
Q383: The reimbursement a retailer gives for extra
Q384: An FTD ad shows a woman holding
Q385: Experts estimate that consumers conduct approximately _