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Recent Studies Comparing Advertising in Different Media Suggest That Magazine

Question 61

Multiple Choice

Recent studies comparing advertising in different media suggest that magazine advertising


A) takes a relatively short time to read.
B) incorporates four-color graphics too frequently.
C) usually has little competition with other media features.
D) is quickly replacing television advertising.
E) is perceived to be more trustworthy, inspirational, and engaging than other media.

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