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    Exam 18: Advertising Sales Promotion and Public Relations
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    There Are Five Common Approaches to Posttests: __________, Unaided Recall
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There Are Five Common Approaches to Posttests: __________, Unaided Recall

Question 57

Question 57

Multiple Choice

There are five common approaches to posttests: __________, unaided recall, attitude tests, inquiry tests, and sales tests.


A) aided recall
B) jury tests
C) tracking tests
D) performance tests
E) comparison tests

Correct Answer:

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