As Traditional Media Have Become More Expensive and Cluttered, Advertisers

Multiple Choice

As traditional media have become more expensive and cluttered, advertisers have been attracted to a variety of nontraditional advertising options-in airports, doctors' offices, health clubs, or theaters, which are referred to as

A) remote media.
B) electronic advertising.
C) product placements.
D) cooperative advertising.
E) place-based media.