Multiple Choice
A promotion related to the movie Insurgent was seen in cinemas throughout the United States. The goal of the sales promotion was designed to maximize the consumer's attention to a DVD release and provide storage for the products. This type of sales promotion is referred to as a
A) sample.
B) freestanding insert.
C) point-of-purchase display.
D) premium.
E) deal.
Correct Answer:
Verified
Correct Answer:
Verified
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