Frequency Refers to

Multiple Choice

Frequency refers to

A) the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service.
B) the total number of times an advertisement is aired on television or radio.
C) the average number of times a firm airs an advertisement.
D) the number of times an advertisement can be shown before it begins to lose its effectiveness.
E) the average number of times a person in the target audience is exposed to an advertisement.