In the Traditional Advertising Model, Advertisers Were Charged Using a __________

Multiple Choice

In the traditional advertising model, advertisers were charged using a __________ approach, which charged for the impressions made by an ad. Google transformed the traditional model to a model called __________ where advertisers pay only when somebody actually clicks on the ad and is delivered to their website.

A) cost per thousand occurrences; cost-per-clack
B) cost per thousand incidences; cost-per-snap
C) cost per thousand impressions; cost-per-click
D) cost per thousand recurrences; cost-per-lead
E) cost per thousand frequencies; cost-per-hit