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    Exam 18: Advertising Sales Promotion and Public Relations
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    When the Campbell Soup Co
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When the Campbell Soup Co

Question 44

Question 44

Multiple Choice

When the Campbell Soup Co. introduced its new Campbell's Kettle Soups, what type of product advertisement was it most likely using in its ads?


A) reminder
B) pioneering
C) reinforcement
D) comparative
E) competitive

Correct Answer:

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