Consider Frommer's Travel Guide Series, Which Includes Italy from $90

Multiple Choice

Consider Frommer's travel guide series, which includes Italy from $90 a Day. Travelers throughout the world have relied on Frommer's guides, which describe out-of-the-way, inexpensive restaurants and hotels. This guide provides invaluable __________ to these establishments.

A) direct sales
B) publicity
C) direct marketing
D) personnel selling
E) public service announcement