A Prospective Buyer Goes Through a Sequence of Stages from Initial

Multiple Choice

A prospective buyer goes through a sequence of stages from initial awareness of a product to eventual action (either trial or adoption of the product) . The stages include awareness, interest, evaluation, trial, and adoption, and are referred to as

A) the hierarchy of effects.
B) Maslow's hierarchy.
C) the purchase decision continuum.
D) the consumer-product cycle.
E) the consumer purchasing hierarchy.