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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Promotional Programs Are Directed at All of the Following Except
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Promotional Programs Are Directed at All of the Following Except

Question 20

Question 20

Multiple Choice

Promotional programs are directed at all of the following except


A) the industrial distributor.
B) the wholesaler.
C) the competition.
D) the retailer.
E) the ultimate consumer.

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