Multiple Choice
Which of the following forms of direct marketing has the lowest response rate?
A) direct mail
B) e-mail
C) paid search
D) telemarketing
E) advertising
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q12: In the communication process, the 18- to
Q14: According to the textbook, _ recently won
Q19: Although the lack of control means that
Q20: Promotional programs are directed at all of
Q21: Melissa saw an ad promoting Vermont as
Q126: Promotion objectives should possess three important qualities.
Q134: What are the strengths/advantages and weaknesses/disadvantages of
Q195: The outcome of a direct marketing offer
Q243: Which stage of the product life cycle
Q273: A _ consists of a response and