With Many Industrial Products and Consumer Purchases, Ancillary Services Are

Multiple Choice

With many industrial products and consumer purchases, ancillary services are an important consideration in selecting the promotional mix. The role of __________ can be used to describe how a product or service can be customized to individual needs. However, __________ is essential for building buyer confidence and providing evidence of customer service.

A) direct marketing; personal selling
B) personal selling; direct marketing
C) advertising; personal selling
D) sales promotion; advertising
E) public relations; direct marketing