During the Planning Phase of the Promotion Program, Marketers Focus

Multiple Choice

During the planning phase of the promotion program, marketers focus on the "four Ws," which include all of the following, in question form, except

A) What are (a) the promotion objectives? (b) the amounts of money that can be budgeted for the promotion program? and (c) the kinds of copy to use?
B) Why is the promotion being done?
C) When should the promotions be run?
D) Who is the target audience?
E) Where should the promotions be run?