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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Which of the Following Would Be Least Likely to Be
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Which of the Following Would Be Least Likely to Be

Question 177

Question 177

Multiple Choice

Which of the following would be least likely to be used for mass selling?


A) advertising
B) public relations
C) sales promotion
D) publicity
E) personal selling

Correct Answer:

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