Imagine You Have Overheard the Owner of a Medium-Sized Manufacturing

Multiple Choice

Imagine you have overheard the owner of a medium-sized manufacturing company saying, "We had a good year, and I think next year will be even better. I'm going to raise this year's promotion budget to 4.5 percent of last year's gross dollar sales. That will let me do more advertising than the 3.5 percent I budgeted last year." From this information, the manufacturer is using __________ budgeting.

A) percentage of sales
B) competitive parity
C) all-you-can-afford
D) objective and task
E) linear forecast