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    Exam 17: Integrated Marketing Communications and Direct Marketing
  5. Question
    Another Name for Competitive Parity Budgeting Is __________ Budgeting
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Another Name for Competitive Parity Budgeting Is __________ Budgeting

Question 107

Question 107

Multiple Choice

Another name for competitive parity budgeting is __________ budgeting.


A) linear forecast
B) all-you-can-afford
C) comparative
D) matched media
E) matching competitors

Correct Answer:

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