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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Consumers Who Read,hear,or See the Message Sent by a Source
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Consumers Who Read,hear,or See the Message Sent by a Source

Question 182

Question 182

Multiple Choice

Consumers who read,hear,or see the message sent by a source during the communication process are referred to as


A) decoders.
B) the target market.
C) receivers.
D) sources.
E) encoders.

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