Multiple Choice
Customers report many benefits of direct marketing, including
A) there is more privacy than in-store shopping.
B) there are fewer product returns.
C) there are usually better product warranties.
D) there are a greater number of additional incentives from sellers to retain customer loyalty.
E) products are generally bundled with other products to offer buyers greater value.
Correct Answer:

Verified
Correct Answer:
Verified
Q151: During the postpurchase stage of the consumer
Q222: Lead generation refers to<br>A)the result of offers
Q223: Cardiac Science is a California-based company that
Q224: Promotion objectives should possess three important qualities.
Q226: All of the following forms of direct
Q228: Amazon.com, a successful online retailer, manages an
Q229: The means (salesperson, advertising media, or public
Q230: Press conferences and image management are tools
Q232: A message is conveyed by means of
Q236: Managers often use the promotion-to-sales ratio on