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In the Context of Omnichannel Retailing, All of the Following

Question 210

Multiple Choice

In the context of omnichannel retailing, all of the following are potential consumer touch points for a retailer except


A) picking up the product from the nearest store.
B) providing feedback on the retailer's Facebook page.
C) placing an order online.
D) using displays, coupons, product samples, and other brand communications to influence shopping behavior.
E) using a mobile app to scan a QR code from a catalog.

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