Multiple Choice
Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a
A) marketing tunnel.
B) consumer market.
C) marketing channel.
D) transactional conduit.
E) distribution matrix.
Correct Answer:
Verified
Correct Answer:
Verified
Q19: The most indirect channel for consumer products
Q67: The practice of organizing the cost-effective flow
Q147: There are three types of contractual vertical
Q164: Retailer refers to<br>A)an intermediary that sells only
Q166: Retailer-sponsored cooperative refers to<br>A)small, independent retailers forming
Q171: In choosing the appropriate marketing channel, a
Q173: Wholesaler refers to<br>A)independent firms or individuals whose
Q258: A(n)_ is common in the soft drink
Q282: Retailers and industrial distributors prefer exclusive distribution
Q285: With respect to consumer product and service