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    Exam 15: Managing Marketing Channels and Supply Chains
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    An Intermediary That Sells to Consumers Is Referred to as
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An Intermediary That Sells to Consumers Is Referred to as

Question 246

Question 246

Multiple Choice

An intermediary that sells to consumers is referred to as


A) an agent.
B) a broker.
C) a retailer.
D) a wholesaler.
E) a distributor.

Correct Answer:

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