Two Students, Nick and Sean, Were Studying for an Upcoming

Multiple Choice

Two students, Nick and Sean, were studying for an upcoming exam in their introduction to marketing course. While studying the chapter on marketing channels and wholesalers, Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" After contemplating Nick's statement, Sean said, "Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by making transactions easier." Sean's statement refers to

A) channel intermediary development.
B) the relationships between channel intermediaries themselves.
C) the value created by channel intermediaries.
D) channel intermediary promotional efforts.
E) an inaccurate statement by Lee; Nick was correct.