Indirect Channels for Consumer Products

Multiple Choice

Indirect channels for consumer products

A) occur when one firm's marketing channels are used to sell another firm's products.
B) include producers and end users dealing directly with each other.
C) include intermediaries that are between the producer and consumer and perform numerous channel functions.
D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E) occurs when a retailer sells its product in a store and on the Internet.