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The Key to Setting a Final Price for a Product

Question 338

Multiple Choice

The key to setting a final price for a product is finding an approximate price level to use as a reasonable starting point. Four common approaches to selecting an approximate price level are (1) demand-oriented, (2) cost-oriented, (3) profit-oriented, and (4) __________ approaches.


A) revenue-oriented
B) distribution-oriented
C) stakeholder-oriented
D) competition-oriented
E) cause-oriented

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